Wayne State University

AIM HIGHER

Profile

Seong-Jung Jeong

GraduateTeaching Student: PhD Student
313-577-2947
ed2018@wayne.edu
508 Manoogian

Biography

Hometown/Home countrty- Seoul/South Korea. He was born in South Korea, his nationality is South Korea. He has joined Ph.D program in Department of Communication at WSU since fall 2009.


Academic Interests

Public Relations: Crisis/risk communication (food safety, disease, natural disaster and organizational crisis), Organizational Communication,Intercultural Communication


Areas of Expertise

Public Relations:Online Public Relations strategy & tactics, crisis/risk communication, the relationship between international public relations and intercultural communication.


Degrees and Certifications

Dong-Ah Institute of media and arts, South Korea. A.S. degree in Advertising &Public Relations(1999). 

Illinois State University, normal, USA. B.S.degree in Comm.(2001)

California State University, san bernardino,USA. M.A .degree in Comm. (2003)

 


Personal Interests

Skiing, watching sports such as baseball, and soccer, watching movie and listening to music, and web surfing.


Research Interests

Online Public Relations: the comparisons between multinational organizations ’ public relations strategies and tactics on their websites, crisis/risk Communication in multinational organizations based on Intercultural communication, especially, differences and similarities of public relations strategies and tactics between United States and Eastern Asian countries such as Korea, Japan and China


Recent Publications

Jeong, S.(2003).Relations of Cultural Orientations to Online Public Relations Message Preferences among United States and South Korean College Students. Unpublished Master Thesis: California State University, san bernardino.

Jeong, S. (2009). Intercultural Communication Introduction to Public Relations. In J. Lee et al. (Eds.), Communication theory. Anseong, South Korea: Dong-Ah Institute of Media and Arts (Written in Korean).

Jeong, S. (2008). Korean Broadcasting Advertising Characteristics.In J. Han et al. (Eds.), Introduction to Broadcasting. Anseong, South Korea: Dong-Ah Institute of Media and Arts (Written in Korean).

Chung, E. & Jeong, S. (March, 2008). The Relationship Between Crisis Management System and Cross-Cultural Analysis in South Korean and U.S. Multinational Corporations. In K. Yamamura (Ed.), Research That Matters to the Practice: 11th International Public Relations Research Conference Proceedings (pp.100-111). Gainesville, FL: Institute for Public Relations.Jin, B. & Jeong, S. (Accepted). The Impact of Korean Television Drama Viewership on the Social Perceptions of Single Life and Having Fewer Children in Married Life. Asian Journal of Communication.

Jeong, S. (August, 2005). A Cross-Cultural Analysis of Cultural Values and Preferences for Online PR Messages among U.S. and South Korean Students. Paper presented at the Annual Conference of the World Communication Association, Sapporo, Japan.

 


Responsibilities

Working for public relations department of Korean military manpower administration(military service), Seoul, South Korea (2004-2006).

Part-time lecturer and researcher in Dong-ah Institute of Media and Arts, South Korea (2006-2008)

 


Links

Links of Interest

1. Several multinational companies websites for my research

Samsung: http://www.samsung.com/us/

LG: http://www.lg.com/index.jsp

Hyundai motors: http://www.hyundaiusa.com/

Kia motors: http://www.kia.com/

General Motors: http://www.gm.com/

General Electronics: http://www.ge.com/index.html

Ford: http://www.ford.com/

Motorola: http://www.motorola.com/us

Toyota: http://www.toyota.com/

Sony: http://www.sony.com/index.php

Sinopec: http://english.sinopec.com/index.shtml

2.  Non-profit and US/South Korea governmental websites for my research

WHO: http://www.who.int/en/

US CDC: http://www.cdc.gov/

South Korea CDC: http://www.cdc.go.kr/kcdchome/jsp/home/main/Main.jsp

3. Links based on my personal hobby

Korean Baseball Organization: http://www.koreabaseball.com

Major League Baseball: http://www.mlb.com